In 1969 we started as a supplier for the classic snack bar with close contact to the market and its needs.
In 1981 several wholesale traders merged into a dealer network. Their first branches of convenience restaurants were opened.
In 1987 after a successful operating time a franchise system was launched, which existed for 15 years.
In this regard we won the Hamburger-Award in 1989, which is the Oscar for franchise companies.
In 1995 the expansion towards the Netherlands and Russia was licensed.
In 1998 we won a hamburger contest that was run by “Wiso”, a business programme on ZDF, the second channel of public German TV. In this contest we were competing with global brands such as McDonalds and Burger King.
In line with market concentration, the Grillmaster dealer network was disintegrated in 2002. The franchise system for the classic snack bar was reintegrated in the locally operating branch system.
Since 2003 Grillmaster has been dealing exclusively with coaching and consulting in the food sector, concentrating on wholesale and on franchise companies.